Corina Pelău

Corina Pelău

Prof. univ. dr.

PHD in Wirtschaftswissenschaften, Fachbereich Marketing, Bukarester Universität für Wirtschaftsstudien (2008);  Master in International Business, Friedrich Alexander Universität, Erlangen Nürnberg, Deutschland (2006); Bachelor in Wirtschaftswissenschaften, Fakultät für Betriebswirtschaft mit Unterricht in Fremdsprachen, Bukarester Universität für Wirtschaftsstudien  (2004); Bachelor in Mathematik, Fakultät für Mathematik, West Universität Temeswar (2009).

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Forschungsgebiete

Konsumentenverhalten und -forschung, Marketing-Controlling, Messung der Geschäftsrentabilität

Publikationen

Autorin von 3 Büchern, 9 Forschungsartikeln in Web of Science vorhandenen Fachzeitschriften und mehr als 50 Forschungsartikeln in internationalen Fachzeitschriften oder in internationalen, wissenschaftlichen Konferenzbänden.

Karriereentwicklung

Prodekan der Fakultät für Betriebswirtschaft mit Unterricht in Fremdsprachen, Bukarester Universität für Wirtschaftsstudien (2013-2020); Mitglied des wissenschaftlichen Auschusses der Studia Universitatis Economic Series, der IBIMA International Conference; Koordinatorin des organisatorischen Ausschusses der International Conference on Business Excellence (2008-2012); Expert-Gutachterin der ARACIS, Kommission für Wirtschaftswissenschaften I (seit 2014); Mitglied des Association for Consumer Reasearch; Trägerin des FESTO Young Researchers Award der DAAAM International Conference, Trnava, Slovakia (2008); Trägerin des Professor’s Debut Award (2008); Direktorin von einem und Mitglied dreier Forschungsprojekten.

Jüngsten Veröffentlichungen

  • Pelau, Corina; Stanescu, Mihaela; Serban, Daniela, Big-Data and Consumer Profiles The hidden traps of data collection on social media networks, PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, Proceedings Paper, 2019, WOS:000501603000093
  • Nistoreanu, Puiu; Pelau, Corina; Lazar, Laura, Product versus Celebrity – An eye-tracking experiment for the determination of the attention-catcher in advertising, PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, Proceedings Paper, 2019, WOS:000501603000094
  • Pelau, Corina; Acatrinei, Carmen, The Paradox of Energy Consumption Decrease in the Transition Period towards a Digital Society, ENERGIES, Article, 2019, WOS:000467762600021, ,
  • Dinca, Violeta Mihaela; Ingram, Richard; Herriot, Christopher; Pelau, Corina, CHALLENGES REGARDING THE INTERNATIONALISATION OF UNIVERSITIES FROM SCOTLAND, WITHIN THE BREXIT LANDSCAPE, AMFITEATRU ECONOMIC, Article, 2019, WOS:000456190000013
  • Pelau, Corina; Cantaragiu, Ramona, DIFFERENCES AND SIMILIARITIES IN THE FOOD WASTING BEHAVIOR OF CONSUMERS DEPENDING ON AGE, 2019 BASIQ INTERNATIONAL CONFERENCE: NEW TRENDS IN SUSTAINABLE BUSINESS AND CONSUMPTION, Proceedings of BASIQ, Proceedings Paper, 2019, WOS:000478861800080,
  • Pop, Mihai Ionut; Pelau, Corina; Stanescu, Mihaela, RELIABILITY OF SOCIAL MEDIA PLATFORMS AND ONLINE NEWS AS SOURCE OF INFORMATION FOR CONSUMERS, 2019 BASIQ INTERNATIONAL CONFERENCE: NEW TRENDS IN SUSTAINABLE BUSINESS AND CONSUMPTION, Proceedings of BASIQ, Proceedings Paper, 2019, WOS:000478861800090
  • Serban, Daniela; Pelau, Corina; Dinca, Violeta Mihaela, PANEL DATA ANALYSIS FOR MEASURING THE IMPACT OF E-SKILLS ON THE ECOLOGICAL BEHAVIOR OF INDIVIDUALS, ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Article, 2019, WOS:000461762700004
  • Pelau, Corina; Pop, Nicolae Al., Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede’s model and the consumption of renewable energies, ENERGY POLICY, Article, 2018, WOS:000435050000016, ,
  • Pelau, Corina; Serban, Daniela; Chinie, Alexandra Catalina, The influence of personality types on the impulsive buying behavior of a consumer, PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, Proceedings Paper, 2018, WOS:000442804800067
  • Pelau, Corina; Chinie, Alexandra Catalina, ECONOMETRIC MODEL FOR MEASURING THE IMPACT OF THE EDUCATION LEVEL OF THE POPULATION ON THE RECYCLING RATE IN A CIRCULAR ECONOMY, AMFITEATRU ECONOMIC, Article, 2018, WOS:000439567500008,
  • Pelau, Corina; Ene, Irina, CONSUMERS’ PERCEPTION ON HUMAN-LIKE ARTIFICIAL INTELLIGENCE DEVICES, BASIQ INTERNATIONAL CONFERENCE: NEW TRENDS IN SUSTAINABLE BUSINESS AND CONSUMPTION 2018, Proceedings of BASIQ, Proceedings Paper, 2018, WOS:000462608500023,
  • Tantau, Adrian; Pelau, Corina; Pop, Mihai, FAKE NEWS IN THE ENERGY INDUSTRY, BASIQ INTERNATIONAL CONFERENCE: NEW TRENDS IN SUSTAINABLE BUSINESS AND CONSUMPTION 2018, Proceedings of BASIQ, Proceedings Paper, 2018, WOS:000462608500024,
  • Pelau, Corina; Chinie, Alexandra Catalina, Environmental Key Performance Indicators of CSR activities in the energy industry, PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, Proceedings Paper, 2017, WOS:000431004400009,
  • Serban, Daniela; Pelau, Corina; Chinie, Alexandra Catalina, Calculation of the differences of attitude and behavior of two generations with the Euclidian-metric, PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, Proceedings Paper, 2017, WOS:000431004400026
  • Pop, Nicolae Alexandru; Pelau, Corina, CORRELATIONS WITHIN THE EFQM BUSINESS EXCELLENCE MODEL BY APPLYING A FACTOR ANALYSIS, AMFITEATRU ECONOMIC, Article, 2017, WOS:000395746900003,
  • Voineagu, Vergil; Pelau, Corina; Serban, Daniela, RESEARCH REGARDING THE CORRELATIONS AMONG FACTORS INFLUENCING THE SATISFACTION OF STUDENTS IN AN UNIVERSITY, ECONOMIC COMPUTATION AND ECONOMIC CYBERNETICS STUDIES AND RESEARCH, Article, 2017, WOS:000404820100004
  • Pelau, Corina; Olar, Dana, Satisfaction Profiles of Students in a University, VISION 2020: INNOVATION MANAGEMENT, DEVELOPMENT SUSTAINABILITY, AND COMPETITIVE ECONOMIC GROWTH, 2016, VOLS I – VII, Proceedings Paper, 2016, WOS:000392785700075,
  • Popa, Alexandru; Pelau, Corina, Differences in the clothing brand perception depending on generation, INDUSTRIA TEXTILA, Article, 2016, WOS:000382603100008,
  • Pelau, Corina, The Role of Student’s Satisfaction on the Strategy of a University, PROCEEDINGS OF THE 16TH EUROPEAN CONFERENCE ON KNOWLEDGE MANAGEMENT (ECKM 2015), Proceedings of the European Conference on Knowledge Management, Proceedings Paper, 2015, WOS:000371802400067.

Courses

ID Course Name Duration Start Date
Verhandlungsführung und Konfliktmanagement 14 Weeks February 17, 2020
Wissenschaftliches Seminar zur Betriebswirtschaft 14 Weeks February 17, 2020
Organisations- und Verbraucherverhalten 14 Weeks October 1, 2019
Unternehmensplanspiel 14 Weeks October 1, 2019